Whole Foods Plant-based Nutrition


It is…

the most effective prescription you’ll ever take.

Coined by T. Colin Campbell, the term Whole Foods Plant-Based diet (WFPB) is the principle of eating unprocessed, whole foods that are mostly or exclusively plants. A diet rich in foods that are as close to their natural state as possible; devoid of added oil, sugar, and salt; and comprised of 80% carbohydrates, 10% plant protein, and 10% fat is the ideal diet for a long lifespan and healthspan.

When dairy products, eggs, all meats, seafood, and processed foods are sent back to their factories, room is made for whole grains, starches, beans and legumes, nuts and seeds, fruits and vegetables, and abundant health and vitality.

abundantly beneficial.

According to T. Colin Campbell,

  • prevents 95% of all cancers, including those “caused” by environmental toxins

  • prevents nearly all heart attacks and strokes

  • reverses even severe heart disease

  • prevents and reverses Type 2 diabetes “so quickly and profoundly that after three days on this ‘drug’, it’s dangerous for users to continue to use insulin”

  • eliminates most migraines, acne, colds, flu, chronic pain, intestinal pain, and other dysfunctions

  • improves energy and stabilizes mood

  • idea individual weight

  • slows and can possibly reverse global warming

  • reduces groundwater contamination

  • ends the need for deforestation

  • shuts down factory farms

  • reduces malnutrition and dislocation among the world’s poorest citizens

  • and many, many more positive global and individual benefits!

a way of life that works.

It honors the wisdom of our bodies. The human body is an incredibly complex symphony of systems that interact and react based on a multitude of factors. When we eat a diet that is heavily varied and comprised of foods that the body knows what to do with, we can be assured that all of our physical (and many mental) needs are being met.

It accounts for the variability of foods. According to T. Colin Campbell, “the nutrient content of the foods we eat themselves varies far more than most of realize.” From one apple to another, the nutrient content can vary greatly, making it near impossible to know exactly how much of one nutrient you are consuming. But you don’t need to! See the point above.

It recognizes the complexity of nutrient interactions. We don’t consume individual nutrients, we consume food. How a nutrient is used in our bodies is dependent on its interactions with other nutrients present and the conditions of the body. Precision is impossible in nutrition.*

a no-brainer.

With a WFPB diet, only positive side effects result. Adding in colorful, delicious, convenient, nutritious, disease-fighting, and life-enhancing foods can only be advantageous and rewarding.

Let food be thy medicine and medicine be thy food.
— Hippocrates

It’s not…

just a diet.

Despite the word “diet”, it is not a fad or a trendy protocol. It’s medicine.

It’s disease fighting, health promoting, and critical to our longevity as individuals, as a society, and as a planet.

While the term vegan often gets thrown in with WFPB, one can be a vegan and still eat a nutrient poor diet (recently coined “junk food vegan”). Vegan may mean animal-product free, but its focus is on what a person doesn’t eat. A WFPB diet focuses on what you do eat - the nourishing, health promoting foods that increase lifespan and optimal wellness. Try it and you’ll see what a difference it makes to your mindset to frame what you eat in terms of what you do instead of what you don’t.

*Information provided is adapted from Whole: Rethinking the Science of Nutrition by T. Colin Campbell, PhD. , author of The China Study.

I define unprocessed food as nothing bad added and nothing good taken away.
— Dr. Michael Greger, MD FACLM